Sonia Roselli is a straight G. She embodies the 'Find Your Hustle' mentality needed to be a Frontline Artist. To say she found her hustle is an understatement. She is an amazing professional makeup artist, the head honcho at Glossible, the owner of Sonia Roselli Beauty (check out Sex-A-Peel at Frends Beauty), and the administrator of several makeup education classes and seminars. She's also a personal friend of ours, so we wanted to talk to her about her career, and her thoughts on the makeup industry. Check it out below!
Frontline: You've amassed a huge following of adoring fans who love your work. But before all of this exposure, what were you doing in the industry?
Sonia: I have been a makeup artist since Jesus wore short pants! HA! I just started to become more active on social media in the last couple of years. As a busy makeup artist, I didn’t (and let’s be honest, still don’t) have a lot of time to be on social media the way a lot of other bloggers/influencers are. I am still seeing paying clients, booking weddings and an occasional commercial job. But I absolutely love to engage with others who share my love of the beauty industry. It’s an addiction. I may or may not be in therapy for it! HAHA! I also do product development consulting for some manufacturers in Korea and Japan as well as Europe. I am also using those same labs to develop my personal beauty line. It’s been quite a journey to say the least.
Frontline: You teach a lot of people how to apply makeup, but how did you learn yourself?
Sonia: Honestly? I am mostly self taught. I did get lucky and got to train with Sonia Kashuk & Fatima Olive back in my Aveda days. They laid the ground work. Everything else has been me discovering and having a thirst for figuring out how something works and why it does or doesn’t work. I am the most curious person you will meet. My favorite motto is “What will this do?” even if I know it’s a bad call. I can’t help it. Curious as a cat!
Frontline: When did you realize you were onto something with this social media thing?
Sonia: Am I on to something?? I never thought of it like that. I’m just being me, hanging out, chillaxin’ with my online friends. I don’t have millions of followers. Geez that gives me anxiety just thinking about it!
Frontline: Was there a specific event that made it evident that you had a good thing going?
Sonia: I don’t know. I still don’t see it. I didn't set out to be internet famous and I am not even close to that but I do love helping fellow artists and consumers with difficult challenges with their makeup. I am the ultimate problem solver. If I can’t figure it out, then I am resourceful enough to know who to I can call who can help.
Frontline: What are some of your favorite, must-have brands and products?
Sonia: I absolutely love the Stilazzi organizer pouches. I keep them fully stocked and packed in compartment in my suitcase. They are sturdy, zip easy and they take a lickin’ and keep on tickin’. Obviously I am a huge fan of my own products but one of my favorite things at Frends is old school makeup brands. While everyone is raving about the popular and famous "internet" brands, I turn my nose up at it (haha) and go right for Kryolan or Graftobian. I guess because I learned how to do makeup on old school brands that I learned how to mix and play.
Frontline: Do people recognize you when you are out and about? Got any funny stories about it?
Sonia: Only in Chicago. Oh wait, and recently when I was in Dallas. Julie Park, who is a member of my Glossible board, spotted me and Facebook messaged me as soon as she saw me walking in one of the Dallas malls where she was working for one of the makeup lines. I went down to meet her and we had a quick dinner and drinks. HAHA! I am sure if Glossible gets bigger, I won’t be able to do that anymore due to scary stalker chicks. If that happens, I am gonna hire Matt from Frends to be my body guard.
Frontline: If you had to tell your fans one thing about following their dreams, what would it be?
Sonia: Get off the fucking computer, get off YouTube and get out and paint. Make mistakes, fail. Rework, retry, redo, relive. Some of my most beautiful work has come from fucking something up. Especially when it comes to running my business and even more so when it comes to painting. Picasso didn't figure it out by watching YouTube or Instagram. He painted, practiced, experimented and made a ton of mistakes. There are no mistakes in art, just journeys.
So there you have it folks. Make sure you check out Sonia's awesome products on www.frendsbeauty.com/brands/sonia-roselli.html!